How to choose a packaging manufacturer for cosmetics?

1. Target market positioning

If you are working on a high-end brand, you can choose a magnetic box or a drawer box with a thickness of 300-500g to increase the texture of the product. If you are working on a mass-market brand, you can choose a white or silver card top and bottom lid box with low material cost.

2. Material and process selection

Lamination process: Covering with transparent plastic film (bright film/matte film) can be waterproof, anti-fouling, wear-resistant and fold-resistant. Bright film enhances the brightness of color; matte film presents a matte texture with a high-end feel.

UV process:

Local UV: Apply varnish to a specific pattern, and after curing, form a high-gloss convex effect, highlight the brand logo or key elements, and enhance the visual layering.

Reverse UV: Combine bright and matte effects to form a light and dark contrast, enhance the design contrast, and enhance the sense of design.

‌Hot stamping (hot stamping/hot silver) process: Hot press transfer metal foil (gold/silver/red, etc.), presenting a metallic luster and enhancing the sense of luxury. Local hot stamping focuses the visual focus and is suitable for brand logos.

‌Embossed process: Press the paper through a mold to form wood grain, leather grain and other textures, increase the richness of the touch, hide surface defects, and have anti-slip function.

Laser process: Use laser engraving or transfer technology to produce iridescent or holographic effects, with a strong sense of technology and anti-counterfeiting function.

Three-dimensional effect technology: embossing/debossing technology, mold embossing to form embossed convex and concave, enhance the three-dimensional touch and visual impact, often used in high-end gift boxes and brands.

Embossed + matte film combination: Matte film suppresses reflection, embossing highlights the texture, and is scratch-resistant and wear-resistant, improving the durability of the packaging.

3. Packaging design experience

Book-shaped box: The design simulates the reading experience of a book, and the built-in magnetic device enhances the closed texture. It is suitable for essence and set box products. The cost is more than 30% higher than the top and bottom cover box.

Lid and Base box: The upper and lower split structure has a strong sense of opening ceremony. It is mostly used for perfumes, high-end skin care products and cosmetics.

Double plug box: The upper and lower plug structures are simple, suitable for small-sized cosmetic packaging, low cost, but poor load-bearing capacity, and the bottom is easy to deform.

Drawer box: Commonly used for facial masks and makeup trays, it is convenient and fast, and the inner box can also be divided. It is suitable for multi-category combination sets.

4. Product certification guarantee

After you have chosen the target market, the box type and the craftsmanship, the last step is product certification; product certification not only increases the premium space of the product, but also complies with the certification requirements and policies of relevant countries for products. For example, in the European and American markets: REACH + ISO 22716 + FSC certification, high-end cosmetics brands have established competitive barriers through international authoritative certification, turning packaging certification into a core asset for global competition, which has become a core strategy for winning the global market.

5. How to quickly get packaging solutions?

Choosing Shanghai Yucai Packaging can help you quickly choose cosmetic packaging solutions, customized packaging one-stop service, provide you with design, material suggestions, cost optimization, and a variety of packaging solutions for you to choose from.