Mabokosi okhwima: chitsogozo chathunthu

Monga chonyamula chapamwamba cha madama apamwamba kwambiri, mabokosi okhwima amapitilizabe kupanga mtengo wosiyana ndi mtundu wake chifukwa cha mawonekedwe awo okhazikika ndi mawonekedwe apamwamba. Nkhaniyi iyang'ana mwadongosolo momwe mtundu wamtunduwu umayatsira mtengo wapamwamba kwambiri kuchokera pamalingaliro oyambira, kuyerekezera kwa mitundu, njira zogwiritsira ntchito ndi njira zogulira.

1. Kodi mabokosi okhwima ndi otani?

Mabokosi okhwima amapangidwa ndi 36-120 lb. Wakuda, wokutidwa ndi pepala lokongoletsedwa, chikopa kapena nsalu kuti apange mawonekedwe okhazikika omwe sungafikidwe. Ubwino wake wapakati umawonekeranso:

• Chitetezo: Kakhadi wapamwamba kwambiri amathandizira kuthandizira kwakuthupi ndikuchepetsa kutayika kwa zinthu, makamaka zinthu zosalimba monga zodzikongoletsera komanso zosintha zamagetsi.
• Pulogalamu Yabwino: Kupereka zolimbitsa thupi kudzera mu zojambulajambula, zingwe ndi zokutira, 63% ya ogula amakhulupirira kuti inso kugula zisankho (zomwe zikuchitika, 2024).
• Kusinthana: 45% ya ogula amasungabe kusungitsa kokhazikika kwa boxfid, ndikupanga kuwonekera kwa mtundu wa nthawi yayitali.

Pankhani ya kapangidwe kazinthu, bokosi lokhazikika siliyenera kusonkhana pambuyo pake (cholembera chofufumitsa chikuyenera kusonkhana pamanja), ndipo zidutswa zopitilira 5,000) ndizotsika kwambiri.

2. Kufanizira mabokosi okhazikika vs vs matoleni vs mabokosi osungunuka

3. Mitundu yosiyanasiyana ya mabokosi okhwima

Malizani pang'ono: kusankha koyenera

Kusunga gawo la makadi oyambira (monga mkati mwa mkati kapena m'mphepete), wosanjikiza wakunja umakongoletsedwa ndi pepala losindikizidwa kapena nsalu kuti mukwaniritse ndalama zambiri ndi kapangidwe kake:

• UPARD ATHANDIZA: 20% -40% Kuchepetsa Kugwiritsa Ntchito Zinthu Zakuthupi, Zoyenera magulu omwe ali ndi bajeti yochepera koma ikufunika kuwonetsa kapangidwe ka digito, kukongola kwapakatikati.
• Makhalidwe owoneka: mawonekedwe owonekera a Kraft amatulutsa "kayendedwe ka mafakitale" ndi "malingaliro achilengedwe", ndipo mawonekedwe a chilengedwe ", ndipo mawonekedwe a chilengedwe", ndipo mawonekedwe osindikizidwa amapanga mawonekedwe a nthano.
• Chitsanzo wamba: Brand Brand Agwiritsa ntchito pepala lakunja lamatumbo + loyambira la makatoni amtundu wokha, zomwe sizimangochepetsa mtengo, komanso zimalimbitsa thupi laukadaulo kudzera mu kusiyana pakati pa utoto.

Mapeto athunthu: Zomwe zilipo zapamwamba

Mkati ndi kunja kwakulungidwa kwathunthu ndi zinthu zokwanira, ndipo njirayo imakwirira ma stamping, esing, yosindikiza, etc., yomwe imapangidwa mwapadera pazogulitsa zapamwamba:

Kuphatikiza Kriti:

• Wosanjikiza wakunja: nsalu ya silika + yotentha kwambiri
• Linga: Hobisalo * laser osewerera
• Kapangidwe: Magnetic Flap + obisika ndi otseka njanji

Zojambula zamakalata

4. Kodi mabokosi wamba amabokosi okhwima ndi ati?

Magnetic Clack Box

Omangidwa Maginito a Dziko Lapansi Amazindikira kutsekedwa kwa matope, ndipo "Dinani" mawu akakutsegulira mawu owunikira. Mfundo zazikuluzikulu:

• Kapangidwe ka Malnet katundu (nthawi zambiri 5-10n pocket) amathandizira kutsegula mwangozi paulendo;
• Itha kulumikizidwa ndi chinkhupule chopanda kanthu cha zinthu zosalimba (E.g. zodzikongoletsera);
• Zojambula zogwiritsidwa ntchito: kusamalira khungu la pakhungu, mabokosi a mphatso.

Bokosi La

Itha kukhala yolumikizidwa ku 2-3cm makulidwe pomwe sinagwiritsidwe ntchito, kuchepetsa kuchuluka kwa mayendedwe ndi 70%, koyenera kwambiri kwa zochitika za e-commerce

• Kusintha kwamphamvu: Kusonkhana m'masekondi 5, palibe zida zofunika;
• Kupulumutsa mtengo: Ndi malonda apachaka a zidutswa 100,000, mitengo yotsatira imatha kuchepetsedwa ndi 250,000 RMB;
• Kuwongolera Kokweza: Kuwonjezera kapangidwe ka maginiki, ndikuganizira kuti kugwiritsidwa ntchito kutsegulira ndi kukhazikika kwa kutsekedwa.

Bokosi Labwino

Kutsegulidwa kwa mbali kumawerengera mfundo za buku lomwe limatulutsa, ndipo masamba amkati amatha kukhazikitsidwa ndi nkhani za mtundu, zithunzi zamakono ndi zina:

• Kusankha Zinthu: Chivundikirocho chikuphatikizidwa ndi zikopa, ndipo masamba amkati amasindikizidwa papepala la zojambula;
• Kapangidwe kake: Kopangidwa-Khadi lochotsa, qr code lolumikizira zolemba;
• Ntchito zopangidwa ndi mabizinesi: bokosi lankhusuna, zopangidwa zopanga zovala zopangidwa.

Bokosi lazenera lazenera

Window lowonekeratu limatsegulidwa m'bokosi la bokosi, gawo limakhala pafupifupi 15% -30% ya malo, mapangidwe:

• Zenera la zenera: kuzungulira (zofewa), zopangidwa (zopangidwa), kumatakona), extrangle (paliponse);
• Chithandizo cha m'mphepete: kuwombera kotentha kumakulitsa kusinthasintha, kapena kudula pang'ono kuti musangalatse chidwi;
• Magulu ogwiritsa ntchito: Kukongola Kukongola (E.g. milomo), chakudya (E.g. Mcaroon Box).

5. Ubwino Wogwiritsa Ntchito Mabokosi Okhazikika

(1) Maganizo ogula: Kupitilira kuntchito

• Chofunikira Choyambira: Onetsetsani kuti malonda ali osavomerezeka (82% ya ogula amalingalira chitetezo cha Paketi ngati mzere wofunikira);
• Zochitika Zapamwamba: kapangidwe kake kosavuta (E.g.
• Kuthana ndi Maganizo: 75% ya ogula z Sangamer ali ofunitsitsa kulipira ngongole ya "phukusi lopangidwa" ndipo lidzagawana mavidiyo osagwirizana ndi nsanja za media.

(2) Malingaliro a Brand: Mtengo wowonjezera pamchere

• Kutsatsa Mphamvu: Ma CD ndi sing'anga yomwe imanyamula mfundo zamtundu (E.G.
• Kukhathamiritsa Kutsatsa: mawonekedwe opangidwa nawo amachepetsa msonkhano ndi 50%, kuchepetsa mtengo pa bokosi mpaka 1.2 nthawi yomwe ya katoni yokulungidwa;
• Chitsimikizo Chotsimikizika: FSC yotsimikizika, inki yokhazikitsidwa ndi madzi, etc.

6. Momwe mungasankhire bokosi lokhazikika lazogulitsa zanu

(1) Mtundu wamawonekedwe atatu woyenera

• Katundu wathupi

Kulemera: ≤200g: makatoni osanjikiza + osanjikiza +;

200-500g: makatoni ophatikizika kawiri, uchi;

≥ 100g: Ndikulimbikitsidwa kugwiritsa ntchito ndi kuphatikiza kwa bokosi lakunja.

Vuto lokhala pachiwopsezo: Zida zolondola zimafunikira kuphatikizidwa mu epe Pearl thonje, mafuta ofooka tikulimbikitsidwa kugwiritsa ntchito "kumwamba ndi dziko lapansi.

• Kamvekedwe ka mtundu

Zoyimitsa Zabwino: Kuyambiranso kumaperekedwa kwa mitundu yonse yokongoletsera + yazitsulo (E.g. golide stamping);

Zolemba zatsopano za ogula: kusindikiza kokongoletsedwa ndi mamunthu (e.g. gradient, mawonekedwe a fanizo).

• Zofunikira

Ogulitsa panja: Kuwona kudzera pazenera zopangidwa kuti zithandizire ashelufu;

Paintaneti: Contaccernction Yosakanitsa kuti muchepetse mitengo.

(2) Zizindikiro zisanu zowonetsera zowunika

• Kubalalika kwa magwiritsidwe: kumafunikira zitsanzo zopitilira 3 za njira zosiyanasiyana (E.G.
• Kusinthasintha kosinthika: Tsimikizani ngati zidutswa zazing'ono (E.g. 1,000) zimathandizidwa komanso ngati nthawi yobwereka imayendetsedwa mkati mwa masiku 15.
• Ziyeneretso za chilengedwe: Chongani FSC, ISO 14001 ndi zinsinsi zina, ndikufunsani za kuchuluka kwa ma trimmings (mtengo wabwino ≥05%).
• Malo oyambira: sankhani mafakitale mkati mwa makilomita 500 kuchokera kumalo osungirako nyumba zazikulu, ndipo mtengo wosinthira umatha kuchepetsedwa mpaka 0.3%.
• Kutha Kwatsopano: Onani ngati pali zojambula zolembedwa (monga khansa yotsegulira mbalame) kapena zochitika zatsopano.

7. Amabokosi okhwima

• Makampani otchuka ku Ital: Mtundu wowoneka bwino ku Italy umagwiritsa ntchito mabokosi okongoletsedwa bwino okhwima ndi 3D spoonge yosindikizidwa kuti muchepetse madandaulo ogulitsa kuchokera ku 17% ndikuchepetsa madandaulo a makasitomala ndi 87%.
• Zamagetsi: Chithunzithunzi chowoneka bwino cha foni yam'manja yogwiritsa ntchito bokosi lokhala ndi bolodi yokhala ndi makeseji, omwe adawerengedwa nthawi zopitilira 50 miliyoni pamafadio ndi 40%.
• Makampani Ogulitsa Chakudya: Mtundu wa Chocolate Wokoleti Wokhazikika-kudzera pawindo, makanema otsegulira bokosilo, ndipo makanema otsegulira bokosilo adaseweredwa 2,3 miliyoni.

Bokosi lokhazikika laposa gawo loyambira la "chidebe" kuti chikhale chowonjezera cha mbiri yabwino komanso poyambira ogula. Pa msika wapamwamba, mayendedwe ake ndikupanga mawonekedwe ake mwachindunji amakhudza malo ogulitsira; Mu gawo latsopano la ogula, zosinthika zosinthika ndi zikhalidwe zachilengedwe zakhala zosiyana ndi mpikisano. Kwa mabizinesi, kusankha mabokosi okhwima si chisankho chokhacho chosankha, komanso kuchuluka kwa ntchito yomwe ili pamalo, ubale wa ogwiritsa ntchito komanso chitukuko chokhazikika.

Kodi mwakonzeka kupanga bokosi lodzipereka la malonda anu ndi Shanghai Yucai? Lumikizanani ndi gulu lathu lopanga kuti mupange ufulu waulere.