Abagasanduku ba Mailer VS Kohereza agasanduku: Nibyiza kubucuruzi bwawe?

Muri iki gihe iterambere ryihuse rya e-ubucuruzi nibikoresho, guhitamo gupakira neza umutekano wimodoka, amashusho ya Brand nigiciro cyo gukora. Ku bigo, uburyo bwo guhitamo hagati ya mailer hamwe n'amasanduku yo kohereza? Iyi ngingo izatangira kumiterere yibanze, ahantu hashimishije, igiciro-cyibiciro nibindi bipimo byigereranyo byumwuga, kugirango bigufashe kubona igisubizo cyiza.

1. Agasanduku ka Mailer ni iki? 

Agasanduku ka Mailer: "Intumwa" ifite agaciro ndetse no gukora neza

Agasanduku ka Mailer kagenewe koroshya gukoreshwa no kwerekana amashusho. Bakozwe ahanini mu bice 2-3 by'ikarito y'ikarito, hamwe n'urwego rwo gufunga rubemerera guterana vuba bitabaye ngombwa kaseti. Ibyiza ni:

• Ubunararibonye bwa Unboxing Ubunararibonye: Igitaramo Cyiza Igishushanyo mbonera cyanditseho (urugero, ikirango cyuzuye, kashe ya foona
• Inyungu zoroshye: zibereye kubintu bito kandi byoroheje munsi ya pound 3, nk'ibyatsi, kwisiga, agasanduku k'ububasha, n'ibindi, bishobora kugabanya ibiciro byo gutwara abantu.
• Ibisabwa: Ibirango bya DTC (nka glossier), gupakira impano, gutanga icyitegererezo nibindi bintu byibanda kuri "impression ya mbere".

2. Agasanduku ko kohereza ni iki?

Agasanduku ko kohereza: "Igihome cyumutekano" cyo gutwara abantu kure

Hamwe no kurinda intera yacyo, agasanduku ko kohereza bikozwe mubice 3-7 byikarito (urukuta rwikubye kabiri cyangwa kigomba gushyirwaho kaseti ihinduka kugirango itange ingwate yo kwikuramo.

• Kurinda umwuga: Irashobora gutwara ibintu biremereye kandi byoroshye hejuru ya pound 5 (urugero, ibikoresho, akabarura), hamwe numwanya wimbere ubereye ibikoresho byo gupfuka no gupfunyika.
• Guhinduka cyane mubunini: Kuva kuri inkweto ntoya kugeza kumasanduku nini ya pallet (urugero 48 × 40 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24
• Ibikoresho byo gusaba: Ibikoresho byo murugo, ibice by'inganda, ibikoresho mpuzamahanga n'ibindi bintu bisaba kuramba.

3. Itandukaniro hagati ya socieri ya mailer namasanduku yo kohereza

1) Ibikoresho n'imiterere

Itandukaniro ryingenzi: Igishushanyo cyoroheje, cyoroheje, cyoroheje cyisanduku yitambiro ibitambo bimwe byimbaraga zayo mugihe gito cyangwa cyo koherezwa mubibazo bike; Kubaka byinshi-byo kubaka agasanduku ko kohereza byagenewe "guta no kumenagura".

2) Ingano n'ubushobozi

• Ingano ntarengwa yo kohereza agasanduku: Mubisanzwe ntabwo birenze santimetero 21 x 17 x, bikwiranye nuburinganire cyangwa gito mubintu binini (urugero, igitabo, urutonde rwibicuruzwa byita ku ruhu). Niba ibicuruzwa ari binini cyane, birashobora kugorana gucapa cyangwa guteranya kubera imbogamizi.
• Guhuza no guhuza agasanduku ko kohereza: kuva kuri Shoebox Shoex hamwe nisanduku nini yinganda zinganda, urashobora guhitamo kubusa ku bunini bwibicuruzwa, ndetse ukanashyigikira agasanduku gakomeye (E.G. Ibikoresho).

3) Ibiciro-byiza

• Kugereranya kw'ibiciro bitaziguye:

Agasanduku ka Mailer karahenze cyane ($ 1- $ 5 / buri kimwe), ariko ikize kuri kaseti nibiciro byakazi;

Agasanduku ko kohereza gahenze ($ 0.5- $ 3 buri umwe), ariko gasaba igiti cyinyongera.

• Ingaruka zihagije:

Imizigo: Agasanduku ko kohereza ni ibintu byoroheje kandi birashobora kwemererwa kugabanywa kohereza muri USPS Mail yo mucyiciro cya mbere;

Wambare kandi urire: agasanduku ko kohereza kugabanya igipimo cyacitse, bikwiranye cyane nibicuruzwa byinshi, kandi bigabanye gutakaza ibicuruzwa byagarutse.

4) Kwamamaza

Agasanduku k'iposita nicyikorerwa kamere yo kwerekana ibirango: ibara ryuzuye rya offset, uv inzira yo gutembagurira "hanze-agasanduku gashobora guteza imbere ibikoresho byihariye bya 40%. Kurundi ruhande, agasanduku ko kohereza mubisanzwe icapiro hamwe nibirango bimwe byamabara, bikaba bikora byinshi kandi bikwiranye na B2B cyangwa ibintu bikenewe byo kwamamaza.

5) Kuramba

Byombi bikoresha impapuro zisubirwamo, ariko agasanduku k'iposita gafite ikirenge cyo hepfo kuko biroroshye cyane hamwe nibice bike, mugihe agasanduku ko kohereza bishobora gukoreshwa muburyo bukabije, bujyanye nigitekerezo cyubukungu bwizengurutse. Niba isoko ryibasiye ingufu zibidukikije (urugero, icyemezo cya EU), byombi birakwiriye, bitewe nuburemere bwibicuruzwa no gutunganya ibikenewe.

4. Ibibazo 5 byo kugufasha guhitamo hagati yo kohereza cyangwa agasanduku k'amasasu

(1) Ni uruhe rwego rwo kurinda ibicuruzwa byawe bikeneye?

Hitamo agasanduku ko kohereza: Ibintu byoroshye (E.g., Ubushinwa), gupima ibiro birenga 5. no gutembera ibirometero birenga 500;

Toramo agasanduku k'amabanki: Ibintu byoroheje bitari byoroshye (urugero, imyenda), imigendekere ngufi (urugero, gutanga umujyi umwe).

(2) Ikirangantego ni ubushobozi buke?

Niba isosiyete yishingikirije kuri "Gufungura agasanduku k'ubukungu" (urugero. Agasanduku Niba bidafite akamaro-kumvikana (urugero hamwe ibikoresho byubatswe), ibikorwa byo kohereza agasanduku nibyo.

(3) Ingengo yimari ikurikirana cyangwa kohereza?

Irashobora kugereranywa na formula:

Umucyo n'ibice bito: Agasanduku k'iposita gaciro = uburemere bwibicuruzwa × byohereza ibicuruzwa + agasanduku gagura;

Ibice binini: Igiciro cyo kohereza agasanduku = (ingano yibicuruzwa + kuzuza ibikoresho) × wo kohereza ibicuruzwa + igiciro cyamasanduku.

Icyitonderwa: Igice cyo hejuru gitwara agasanduku k'iposita gishobora kuba cyarushijeho kuzigama mu biciro byo kohereza, bigomba kubarwa bifatanije na lotistique yihariye.

(4) Nkeneye guhinduka kugirango uhuze ibicuruzwa bidasanzwe?

Niba ibicuruzwa bifite ishusho (urugero

(5) Ese kubahiriza ibidukikije ni ikintu giteganijwe?

Niba ukeneye kugabanya ikirenge cya karuboni, agasanduku k'iposita nibyiza; Niba ukeneye kongera gukoresha, agasanduku ko kohereza birakwiriye kubika ibintu bitunguranye.

5. Agasanduku ko kohereza cyangwa agasanduku ka Mailer - hitamo ibipfunyika byiza

1) Ivanga-ivanze kuva & guhuza ibisubizo

• Ibintu byoroheje + byo kurengana: agasanduku k'iposita (gupakira imirimo) + mu kirere (igisasu cy'imbere), E.g. Agasanduku k'impano.
• Uburemere buremereye + ibintu birebire: agasanduku ko kohereza (gushimangira hanze) + agasanduku k'imbere (kwerekana imbere), E.G. Ibikoresho bibiri-byo gupakira ibikoresho byo hejuru murugo.

2) INGINGO Z'INGENZI

3) Ingendo zigaragara: guhanga udushya kandi birambye

• Gupakira bifite ubwenge: Agasanduku ko kohereza kari muri RFID, bityo abaguzi barashobora gusikana kode kugirango barebe ibikoresho cyangwa kwakira ibiranga coupons;
• Ibikoresho byinshuti zishingiye ku bidukikije: Agasanduku ko kohereza kari mu migano ya crober conshyigitse impapuro, hamwe na 50% bitesha agaciro, bijyanye n'iterambere ry'iterambere.

Agasanduku ka Mailer hamwe n'amasanduku yo kohereza ntabwo arwanya amahitamo, ariko ibikoresho byimishinga kugirango bihindure ukurikije ibiranga ibicuruzwa, imyambaro yimyanda hamwe nibibazo bikenewe. Niba ukurikiranye ikimenyetso no gutwara ibintu byoroheje, agasanduku k'iposita ni "uwitwara neza"; Niba kwibanda ku kurinda no kugenzura ibiciro, agasanduku ko kohereza ni "amahitamo afatika".