Mailer Mabhokisi vs Shipping Bhokisi: Izvo zvakanakira bhizinesi rako?

Mukuvandudzwa kwanhasi kweE-Commerce uye Logistics, kusarudzwa kwekurongedza zvakananga kuchengetedzeka kwekutakura kwechigadzirwa, chifananidzo chemufananidzo uye mari yekushandisa. Kune mabhizinesi, maitiro ekusarudza pakati pemabhokisi eler uye kutumira mabhokisi? Chinyorwa ichi chinotanga kubva kune core hunhu, chiitiko chakakodzera, mutengo-mutengo uye zvimwe zviyero zvekuenzanisa kwehunyanzvi, kuti ubatsire kuwana mhinduro yakakwana.

1. Ndeapi mabhokisi emugadziri? 

Mailer Bhokisi: "Brand Messenger" neese kukosha uye kushanda zvakanaka

Mailer mabhokisi akagadzirirwa kusununguka kwekushandisa uye mharidzo yekuona. Ivo vanonyanya kugadzirwa ne24 mataira eCarrugated kadhibhodi, nechimiro chekuzvikwereta chinovatendera kuti vaunganidzwe nekukurumidza pasina kudiwa kwetape. Zvakanakira ndezvekuti:

• Yakakwidziridzwa Inboxing Indance
• Lightweight mhinduro: Inokodzera zvinhu zvidiki uye zvakareruka pasi pemapaundi matatu, zvakadai sechipfeko, cosmetics, zvinyorwa zvemabhokisi, etc., izvo zvinogona kuderedza mari yekufambisa.
• Chiitiko Chekushandisa: DTC mabandi (akadai seGlosser), kurongedza chipo, kuendesa uye zvimwe zviitiko zvinotarisisa "kutanga".

2. Ndeapi mabhokisi ekutumira?

Kutumira Bhokisi: "Chengetedzo Fortress" yekufambisa kwenguva refu

Nekudzivirirwa paiyo Core yayo, bhokisi rekutumira rakagadzirwa ne3-7 maratidziro emakadhibhodhi rakarongedzwa

• Dziviriro yehunyanzvi
• Kuwedzeredza kushanduka muhukuru: Kubva padiki shangu mabhokisi kune hombe pallet mabhokisi (i.e. 48 × 40 × 48
• Zviitiko zvekushandisa: Fenicha uye Midziyo yeMusha, maindasitiri, logistists, quistics uye zvimwe zviitiko zvinoda kujairwa kwakanyanya.

3. Misiyano pakati peCustom Mailer Mabhokisi uye kutumira mabhokisi

1) Zvinhu uye chimiro

Misiyano Yakakosha. Kuvaka kwakawanda-kuwanda kwebhokisi rekutumira kwakagadzirirwa kuve "kudonha uye kupwanya kudzivirira".

2) Saizi uye kugona

• Kureba kwekushaikwa kwemabhokisi ekutumira: Kazhinji hapana yakakura kupfuura 21 x 17 x 4 x inches inches. Kana chigadzirwa chakakura kwazvo, zvingave zvakaoma kudhinda kana kuungana nekuda kwemisikirwo.
• Kuchinja-chinja kwemabhokisi ekutumira: Kubva ku standard shangu mabhokisi kune mamwe mabhokisi ekuwedzera-maindasitiri emabhokisi, iwe unogona kutsigira yakagadziriswa mabhokisi (i.e.e.e.e. cylindrical midziyo).

3) Mutengo-kushanda

• Yakananga mutengo kuenzanisa:

Mailer mabhokisi ari anodhura ($ 1- $ 5 / imwe neimwe), asi chengetedza tepi uye mari yebasa;

Kutumira mabhokisi ari kudhura zvishoma ($ 0.5- $ 3 imwe neimwe), asi inoda imwe cushioning.

• Akavanzika Mari Kukanganisa:

Freight: Mabhokisi ekutumira akareruka uye anogona kukodzera kutakura discounts akadai seUSPS yekutanga kirasi tsamba;

Pfeka uye kubvarura: Mabhokisi ekutumira anoderedza rate yekuputsa, kunyanya yakakodzera kune yakakwirira-kukosha zvinhu, uye kuderedza kurasikirwa kwezvinhu zvakadzoserwa.

4) Brand Marketing

Mabhokisi ekutumira mameseji echisikigo kutakura kweBrand Show: Ruvara rwePerset yekudhinda, UV Kuvharira, Out-Bhokisi kushamisika ", uye iyo data inoratidza yakarongedzwa kurongedza inogona kuvandudza kurangarira kweiyo 40%. Kune rimwe divi, mabhokisi ekutumira anowanzo kudhindwa neye-color-color logos, ayo ari anoshanda uye akakodzera kuti B2B kana zviitiko zvine kuderera kushambadzira zvinodiwa zvekushambadzira.

5) Sustainabilation

Zvese zvinoshandiswa zvinoshandiswa zvisina kukodzera pepa, asi bhokisi rekutumira rine rakadzika kabhoni. Kana iyo tarisiro yemusika ine yakanyanya kutevedzera zvinodiwa

4. 5 mibvunzo yekukubatsira iwe kusarudza pakati pekutakura kana muMailer mabhokisi

(1) Ndeipi mwero wekudzivirira iyo chigadzirwa chako chinodiwa?

Sarudza bhokisi rekutumira: zvinhu zvisina kuchena (i.e., china), kuremedza kupfuura mashanu lbs. uye kufamba anopfuura makiromita 500;

Tora bhokisi reMail

(2) Icho chiratidzo chinosangana nemhondi yekugona?

Kana iyo kambani ichivimba ne "Open Bhokisi hupfumi" (i.ef Runako Nyorero Bhokisi), yakagadziriswa dhizaini yejeri bhokisi ndiyo kiyi yekuwedzera iyo kudzikinha chiyero; Kana mutengo-unobudirira kutungamirwa (i.e.ef

(3) Ko iyo Bhajeti Kuda Kukora kana Kutumira?

Inogona kufungidzirwa neiyo formula:

Chiedza uye zvidiki zvidimbu: kutumira bhokisi rekutumira mutengo = Chigadzirwa uremu

Zvimedu zvakakura: Mutengo weBhokisi rekutumira = (Vhoriyamu yechigadzirwa + Kuzadza Zvinhu)

Ongorora: Iyo yakakwira unit mutengo webhokisi rekutumira rinogona kunge rikatyamadzwa nekuchengetedza mumitengo yekutumira, iyo inoda kuverengerwa pamwe chete neiyo chaiyo quotics quote.

(4) Ini ndinoda here kushanduka kwekukwana kuti tiwane zvigadzirwa zvisina kujairika?

Kana chigadzirwa chacho chakaumbwa (i.e.egrelular sculpture), unogona kusarudza kugadzirisa bhokisi rekufa-rakachekwa kana rakaumbwa kutumira bhokisi, iyo yekutanga inotarisa paAesthetics, iyo yekupedzisira inotarisa pakudzivirira.

(5) Kuteedzera kwezvakatipoteredza zvinodikanwa here?

Kana iwe uchida kuderedza kabhoni tsoka dzetsoka, bhokisi rekutumira riri nani; Kana iwe uchida kushandisa zvakare, kutumira bhokisi kwakakodzera kuchengetedza mamiriro ekunze ekuchengetedza.

5. Kutumira mabhokisi kana Mailer Mabhokisi - Sarudza zvakanakisa kurongedza

1) Scenario-based Sanganisa & Match Solutions

• Lightweight + Mwenje Zviitiko: Kutumira Bhokisi (Main Pairating) + Airbag (Yemukati Cushioning) ,.. jewelry chipo bhokisi;
• Kurema Kwazvo + kureba Scenario: Kutumira Bhokisi (Kunze Kusimbiswa) + kutumira mameseji Double-layer kurongedza kune yakakwira-yekupedzisira imba midziyo.

2) Indasitiri Adaptation Nhungamiro

3) Kubuda Mafambiro: Akangwara uye Anotsigira Ruvation

• Akangwara Packaging: Iyo Bhokisi rekutumira rakanyudzwa neRFID Tags, saka vatengi vanogona kuongorora kodhi kuti vaone logistics track kana grand coupons;
• Zvakatipoteredza Zvinoshamisa Zvinoshamisa: Bhokisi rekutumira rakagadzirwa ne bamboo fiber rakashongedzwa pepa, ne50% inokurumidza kushatisa, mumutsara neye Esg Development maitiro.

Mabhokisi emabhokisi uye mabhokisi ekutumira haasi sarudzo dzinopesana, asi zvishandiso zvemabhizimusi ekugadzirisa zvine simba zvinoenderana nehunhu hwechigadzirwa, brand chinzvimbo uye kupa ketani zvinodiwa. Kana uchitsvaga mhando yerudzi uye kufambisa kwakareruka, iyo tsamba yekutumira ndiyo "kukosha kunotakurira"; Kana uchitarisisa pakudzivirira uye mutengo wekutonga, bhokisi rekutumira iro "sarudzo inoshanda".