Iibhokisi zeMailer ze-vs iibhokisi zokuhambisa: Yeyiphi eyona shishini lakho?

Kuphuhliso lwanamhlanje lwe-e-Commerce kunye nempahla, ukhetho lwepakethe luchaphazela ngokuthe ngqo ukhuseleko lwemveliso, umfanekiso weBrand kunye neendleko zokusebenza. Ngamashishini, ukhetha njani phakathi kweebhokisi ze-mailer kunye neebhokisi zokuhambisa? Eli nqaku liza kuqala kwiimpawu eziphambili, indawo efanelekileyo, ukusebenza ngendleko kunye nezinye izinto zempawu zothelekiso lobungcali, ukukunceda ufumane isisombululo esifanelekileyo.

1. Zithini iibhokisi zeMailer? 

Ibhokisi yeMailer: "Umthunywa we-Brand" ngawo zombini ixabiso kunye nokusebenza kakuhle

Iibhokisi zeMailer zenzelwe ukuba zikhululwe ukuSebenza nokuSebenza. Zenziwe ikakhulu ngamakhadi ama-2-3 yeKhadibhodi eDityanisiweyo, kunye nesakhiwo esivaliweyo esivumela ukuba badityaniswe ngokukhawuleza ngaphandle kwesidingo seteyiphu yokutsala. Izibonelelo zezi:

• Ukuphuculwa kwezinto ezingenamsebenzi
• Inzuzo elula
• Imeko yesicelo: Iimpawu ze-DTC (njenge-Glossali), ukupakishwa kwesipho, ukuhanjiswa kwesampulu kunye nezinye iimeko ezigxile "kumbono wokuqala".

2. Zithini iibhokisi zokuhambisa?

Ibhokisi yokuhambisa: "Inqaba yenqaba" yokuhamba umgama omde

Ngokukhuseleka kwi-Core yayo, ibhokisi yokuhambisa yenziwa ngamakhasithi ama-3-7 yekhadibhodi (i-tendare-down okanye isakhiwo sikadonga esiphindwe kabini), esifuna ukutyhoboliswa yiteyiphu yokuthambisa.

• Ukukhusela ubungcali: unokuthwala izinto ezinzima kwaye zizinto ezinqabileyo ngaphezulu kweepawundi ezi-5 (i-E.G., izixhobo ze-E.G., iGradise), kwaye indawo yangaphakathi ilungele izixhobo ze-pubble kunye nebhodi ye-bubble.
• Ukuguquguquka okuphezulu kubukhulu: kwiibhokisi ezincinci ze-chieles kwiibhokisi ezinkulu zePallet (E.G. 48 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 24 × 4 i-intshi) ukuthutha i-bulk yokuhambisa kunye nokuhamba ngomnqamlezo.
• Imeko yesicelo: ifenitshala kunye nezinto zombane zasekhaya, iiNdawo zeMizi-mveliso, izixhobo zeHlabathi nezinye iimeko ezifuna ukuqina okuphezulu.

3. Umahluko phakathi kweebhokisi zesiko yesiqhelo kunye neebhokisi zokuhambisa

1) Izixhobo kunye nolwakhiwo

Umahluko ophambili: Uyilo olukhanyisiweyo, oluncinci lwebhokisi yokuposa idiniweyo amanye amandla ayo ukuze ahanjiswe emngciphekweni okanye ophantsi komngcipheko; Ulwakhiwo lwebhokisi yemidlalo emininzi yebhokisi yokuhambisa yenzelwe ukuba "yehla kwaye ixhaphaze".

2) Ubungakanani kunye nomthamo

• Ubungakanani bokunqongophala kweebhokisi zokuhambisa: Ngokwesiqhelo kungaphezulu kwe-21 x 17 x, i-intshi ezi-4, ilungele izinto ezincinci okanye ezincinci kwizinto eziphakathi (E.G.). Ukuba imveliso inkulu kakhulu, kunokuba nzima ukushicilela okanye ukudibanisa ngenxa yemida yesakhiwo.
• Ukulungelelaniswa okuguquguqukayo kweebhokisi zokuhambisa: Ukusuka kwiibhokisi zemizi-mveliso ezongeziweyo, unokukhetha ngokukhululekileyo ngokobungakanani bemveliso, kwaye ixhase iibhokisi ezenziwe ngemveliso (E.G. I-cylindrical).

3) Ukusebenza ngendleko

• Thenga ngokuthe ngqo kwixabiso:

Iibhokisi zeMailer zibiza kakhulu ($ 1- $ 5 / nganye), kodwa gcina kwi-tepi kunye neendleko zabasebenzi;

Iibhokisi zokuhambisa azibiza kakhulu ($ 0.5- $ 3 nganye), kodwa zifuna ukuba i-cushionising eyongezelelweyo.

• Impembelelo yeendleko ezifihlakeleyo:

Impahla: Iibhokisi zokuhambisa zilula kwaye zinokufanelekela ukufumana izaphulelo zokuhambisa ezinje nge-USPS yokuqala yeposi;

Nxiba kunye nokukrazula: Iibhokisi zokuhambisa zinciphisa ireyithi yeqhekeza, ngakumbi ifanelekile kwixabiso eliphezulu, kwaye zinciphise ilahleko yeempahla ezibuyisiweyo.

4) Intengiso yeBrand

Ibhokisi yokuposa ngumphathi wendalo wokuboniswa kwendalo: Ushicilelo lwe-Off-Guqula uPhezulu, inkqubo ye-UV inokwenza "i-Off-Pays, i-Stamples, i-Off-Payment, kwaye idatha ibonisa ukuba ukupakishwa okucwangcisiweyo kuphucula ukupakishwa kwe-40%. Kwelinye icala, iibhokisi zokuhambisa zihlala ziprintwa ngeelogo ezinemibala engatshatanga, ezisebenza ngakumbi kwaye zilungele i-B2B okanye imeko enezidingo zentengiso ezisezantsi.

5) Ukuzinza

Zombini zisebenzisa iphepha eliyimfihlo elisebenzayo, kodwa ibhokisi yokuposa ine-carbon yonyawo lwe-carbon kuba iphazamiseke ngokulula kunye neengxengxweni ezimbalwa, ngelixa ibhokisi yokuhambisa inokuphinda isetyenziswe uqoqosho luqoqosho oluqinileyo. Ukuba imakethi ekujoliswe kuyo ineemfuno ezingqongqo ngokusingqongileyo.

4. Imibuzo emi-5 yokukunceda ukhethe phakathi kokuhambisa okanye iibhokisi ze-mailer

(1) Leliphi inqanaba lokukhusela imveliso yakho?

Khetha ibhokisi yokuhambisa: Izinto eziFundile (E.G., China), ubunzima ngaphezu kwe-5 lbs. kwaye uhambe ngaphezulu kweekhilomitha ezingaphezu kwe-500;

Khetha ibhokisi ye-maier: izinto ezingekho phantsi kwe-non-fragy

(2) Ngaba i-Brand iva ubuchule obuphambili?

Ukuba inkampani ixhomekeke kwi "uqoqosho lwebhokisi evulekileyo" (E.G. ubuhle bobuhle), Uyilo oluhleweyo lwebhokisi yokuposa yiqhosha lokwandisa inqanaba lokuphindaphinda; Ukuba iindleko ezinobuchule (E.G. Izinto zokwakha ezikhoyo), ukusetyenziswa kwebhokisi yokuhambisa kubaluleke kakhulu.

(3) Ngaba uhlahlo-lwabiwo mali luyakhawuleza ukupakisha okanye ukuthunyelwa?

Inokuqikelelwa yifomula:

Ukukhanya kunye neziqwenga ezincinci: I-imeyile yebhokisi yexabiso = ubunzima bemveliso

Iziqwenga ezinkulu: Ixabiso lebhokisi yokuhambisa = (ivolumu yemveliso + yezinto zokugcwalisa)

Qaphela: Ixabiso leyunithi ephezulu lebhokisi yokuposa linokuphelelwa lulondolozo kwiindleko zokuhambisa, ezifuna ukubalwa ngokudibeneyo kunye nendlela ethile yempahla.

(4) Ngaba ndifuna ukuguquguquka ukuze ndilungele iimveliso ezingezo meko?

Ukuba imveliso yenziwa (E.G.Gran Skrepture), unokukhetha ukwenza ibhokisi yokutsalwa ngokufa okanye ibhokisi yokuhambisa, egxile kugxile kwi-Aesthetics, olona gxininiso lukhuselekile.

(5) Ngaba ukuthobela kwendalo imfuneko?

Ukuba ufuna ukunciphisa i-carbon yonyawo, ibhokisi yokuposa ingcono; Ukuba ufuna ukuphinda usebenzise, ibhokisi yokuhambisa ilungele imeko yokugcina i-rinoriover.

5. Iibhokisi zokuhambisa okanye iibhokisi ze-mailer-khetha eyona pakethi

1) Umxube osekwe kwimo yemeko kunye neMidlalo yeMidlalo

• I-Bhayibhile + yeBight Ibhokisi ye-jebbry yesipho;
• Ubunzima obunzima + umgama omde: Ibhokisi yokuhambisa (i-Onser) ibhokisi yokuposa) + ibhokisi yokuposa (i-Inter), E.G. Ukupakisha kabini kwe-teator kwizixhobo zokugqibela zekhaya.

2) Isikhokelo sokuQokelwa kweMicimbi

3) Iindlela ezivelayo: I-Smart kunye neZinzile

• Ukupakisha okuthe kratya: Ibhokisi yokuhambisa ifakwe i-RFID ye-RFID ye-RFID, ke abathengi banokuskena ikhowudi ukujonga ukulandela umkhondo okanye ukufumana iikhuphoni zeBransi;
• Izixhobo ezinobuhlobo kwindalo: Ibhokisi yokuhambisa yenziwa ngephepha le-biber fiber, ene-50% ye-50% ye-Deter, ngokungqinelana nendlela yophuhliso lwe-ESG.

Iibhokisi ze-mailer kunye neebhokisi zokuhambisa azichasanga, kodwa izixhobo zamashishini zilungelelanise ngokweempawu zemveliso, ukubeka uphawu lwe-brand kunye neemfuno zekhonkco lokubonelela. Ukuba ukusukela umahluko kunye nokuhamba okukhanyayo, ibhokisi yokuposa ngu "Umthwali oxabisekileyo"; Ukuba ugxile ekukhuseleni nolawulo lweendleko, ibhokisi yokuhambisa yi "kukhethwa kwendlela".