Amabhokisi we-Mailer Amabhokisi okuthumela vs: Yikuphi okungcono kakhulu ngebhizinisi lakho?

Ekuthuthukisweni kwanamuhla okusheshayo kwe-e-commerce kanye ne-logistics, ukukhetha kwamaphakeji kuthinta ngqo ukuphepha kokuhamba komkhiqizo, isithombe somkhiqizo nezindleko zokusebenza. Okwamabhizinisi, ukuthi ungakhetha kanjani phakathi kwamabhokisi we-imeyili kanye namabhokisi okuthumela? Le ndatshana izoqala kusuka ezinhlamvwini eziyinhloko, i-Scene Fit, ukusebenza kwezindleko kanye nezinye izilinganiso zokuqhathanisa okuhle, ukukusiza ekutholeni ikhambi elifanele.

1. Ayini amabhokisi we-mailer? 

I-Mailer Box: "Messand Messenger" ngenani kanye nokusebenza kahle

Amabhokisi we-Mailer aklanyelwe ukusetshenziswa kalula nokwesethulo okubonakalayo. Kwenziwa ikakhulukazi izingqimba ezingama-2-3 zamakhadibhodi ahlanganisiwe, ngesakhiwo esizikhiyayo esibavumela ukuthi bahlangane ngokushesha ngaphandle kwesidingo setheyiphu yokunamathela. Izinzuzo yilezi:

• Isipiliyoni esithuthukisiwe se-UnGraded: I-compact sleek design enokuphrinta okwenziwe ngezifiso (e.g., uphawu olugcwele umbala, isitembu esigcwele
• Inzuzo engasindi: Ilungele izinto ezincane nezingasindi ngaphansi kwamakhilogremu ama-3, njengezingubo, izimonyo, amabhokisi okubhaliselwe, njll., Okunganciphisa izindleko zokuhamba.
• Izimo Zokusebenza: I-DTC Brands (enjenge-Gloshona), Ukupakishwa kwezipho, ukulethwa kwesampula kanye nezinye izimo ezigxile "kokuqala".

2. Yini amabhokisi okuthumela?

Ibhokisi Lokuthumela: "Inqaba Yezokuphepha" yokuhamba ibanga elide

Ngokuvikelwa emgogodleni wayo, ibhokisi lokuthumela lenziwa ngezendlalelo ezingama-3-7 zekhadibhodi elihlanganisiwe (odongeni oludongeni oluphindwe kabili noma odongeni lwe-triple-odongeni), oludinga ukubekwa uphawu nge-adhesive tape ukumelana nokufaka amandla:

• Ukuvikelwa kobungcweti: Kungathwala izinto ezisindayo nezintekenteke ngaphezulu kwamakhilogremu ama-5 (isb.
• Ukuguquguquka okuphezulu ngosayizi: kusuka kumabhokisi ezimbotshana ezincane kuya emabhokisini amakhulu we-pallet (e.g. 48 × 24 amayintshi) ukuze ahlangabezane nezidingo zokuhamba ngobuningi kanye nokuhamba ngomngcele.
• Izimo Zokusebenza: Ifenisha kanye Nemishini yasekhaya, izingxenye zezimboni, ukungena kwamanye amazwe kanye nezinye izimo ezidinga ukuqina okuphezulu.

3. Umehluko phakathi kwamabhokisi we-mailer ngokwezifiso namabhokisi okuthumela

1) Izinto ezibonakalayo nesakhiwo

Umehluko Osemqoka: Umklamo omncane olula, ongasindi webhokisi lokuthumela imihlatshelo amanye amandla awo okuthunyelwa okufushane noma okubeka engcupheni; Ukwakhiwa kwengqimba ehlukahlukene kwebhokisi lokuthumela kwenzelwe ukuthi "kwehle futhi kukhubazeke".

2) Usayizi kanye namandla

• Ukulinganiselwa kosayizi kwamabhokisi okuthumela: Ngokuvamile akukho kukhulu kune-21 x 17 x 4 amayintshi, kufanelekile ku-flat noma okuncane ezintweni eziphakathi nendawo (e.g., incwadi, iqoqo lemikhiqizo yokunakekelwa kwesikhumba). Uma umkhiqizo mukhulu kakhulu, kungaba nzima ukuphrinta noma ukuhlanganisa ngenxa yemikhawulo yesakhiwo.
• Ukuguqulwa okuguquguqukayo kwamabhokisi okuthumela: kusuka kumabhokisi ajwayelekile wezicathulo kuya emabhokisini ezimboni amaningi, ungazikhethela ngokukhululeka ngosayizi womkhiqizo, futhi uxhase amabhokisi abunjiwe (e.g. Iziqukathi ze-cylindrical).

3) Ukusebenza kwezindleko

• Ukuqhathaniswa kwezindleko okuqondile:

Amabhokisi we-Mailer abiza kakhulu ($ 1- $ 5 / ngamunye), kepha gcina ezindlekweni zetheyiphu nezabasebenzi;

Amabhokisi okuhambisa awabizi kakhulu ($ 0,5- $ 3 ngamunye), kepha adinga ukufakwa okwengeziwe.

• Umthelela Wezindleko Ezifihliwe:

Imithwalo: Amabhokisi okuhambisa angasindi futhi angakufanelekela ukuthola izaphulelo zokuthumela njenge-USPS Okokuqala Class imeyili;

Gqoka futhi uklebhule: Amabhokisi okuhambisa anciphisa izinga lokuphuka, ikakhulukazi elilungele izimpahla ezisezingeni eliphakeme, futhi anciphise ukulahleka kwezimpahla ezibuyisiwe.

4) Ukumaketha komkhiqizo

I-imeyili Ibhokisi Lemvelo Lezemvelo Lokuboniswa Kwomkhiqizo: Ukuphrinta okugcwele kombala we-Offset, ukuhlanganiswa kwe-UV, inqubo eshisayo yesitembu ingadala isimangalo se- "Out-of-the-The-Box", futhi idatha ikhombisa ukuthi ukufakwa okwenziwe ngezifiso kungathuthukisa imemori yomkhiqizo ngo-40%. Ngakolunye uhlangothi, amabhokisi okuthumela ajwayele ukuphrintwa ngama-logo anemibala eyodwa, okusebenza kakhulu futhi alungele i-B2B noma izimo ezinezidingo eziphansi zokuthengisa.

5) Ukusimama

Zombili zisebenzisa iphepha elivuselelwa kabusha, kepha ibhokisi le-imeyili linesitekisi sekhabhoni eliphansi ngoba libonisa kalula izingxenye ezimbalwa, ngenkathi ibhokisi lokuthumela lingasetshenziswa ekusetshenzisweni kwesakhiwo salo esiqinile ngenxa yesakhiwo esiyindilinga. Uma imakethe eqondisiwe inezidingo eziqinile zokuhambisana kwemvelo (e.g., isitifiketi se-EU FSC), zombili zifanelekile, kuya ngesisindo somkhiqizo kanye nezidingo zokuphinda usebenzise kabusha.

4. Imibuzo emi-5 ukukusiza ukhethe phakathi kwamabhokisi wokuthumela noma we-mailer

(1) Umkhiqizo wakho udinga ngani umkhiqizo wakho?

Khetha ibhokisi lokuthumela: Izinto ezintekenteke (e.g., China), zinesisindo esingaphezu kwama-5 lbs. nokuhamba amamayela angaphezu kuka-500;

Khetha ibhokisi le-imeyili

(2) Ingabe uBrand uhlangabezana nekhono eliyisisekelo?

Uma inkampani ithembele "ebhokisini elivulekile lezomnotho" (e.g. Ubuhle Bokubhaliselwe), ukwakheka okwenziwe ngezifiso kwebhokisi lokuposa kuyisihluthulelo sokwandisa isilinganiso sokuhlenga; Uma kuthathwe izindleko ezisebenzayo (e.g.

(3) Ingabe isabelomali sithanda ukupakisha noma ukuthunyelwa?

Kungalinganiswa ngefomula:

Izingcezu ezikhanyayo nezincane: I-imeyili Ibhokisi lezindleko = Umkhiqizo Weight × Ukuthumela Amanani Entengo + Amabhokisi Amabhokisi;

Izingcezu ezinkulu: Izindleko zebhokisi lokuthumela = (ivolumu yomkhiqizo + wokugcwalisa) × intengo yeyunithi yeyunithi yokuthumela + izindleko zebhokisi.

Qaphela: Izindleko eziphezulu zeyunithi yebhokisi leposi zingahle zisuswe ngokonga ngezindleko zokuthumela, okudingeka ukuba zibalwe ngokubambisana nezilinganiso ezithile ze-Logistics.

(4) Ngabe ngidinga ukuguquguquka ukuze kuvumelane nemikhiqizo engeyona eyejwayelekile?

Uma umkhiqizo ubunjiwe (isb.

(5) Ingabe ukuhambisana kwezemvelo kuyimfuneko ephoqelekile?

Uma udinga ukunciphisa i-carbon footprint, ibhokisi leposi lingcono; Uma udinga ukusebenzisa kabusha, ibhokisi lokuthumela lilungele kakhulu izimo zokuthola imali yesitoreji.

5. Amabhokisi okuthumela noma amabhokisi we-imeyili - Khetha ukupakishwa okungcono kakhulu

1) Isimo esisuselwa ku-Scenario & Match Solutions

• Izimo Ezingasindi ibhokisi lesipho sobucwebe;
• Isisindo esindayo + isikhathi eside Ukupakishwa okuphezulu okuphezulu kwemishini yasekhaya ephezulu.

2) Umhlahlandlela Wokuvumelana Kwemboni

3) Amathrendi asafufusa: Ukuqamba okusha futhi okuzinzile

• Ukupakishwa kwe-Intelling: Ibhokisi lokuthumela lifakwe ngamathegi e-RFID, ngakho-ke abathengi bangakwazi ukuskena ikhodi ukubuka ithrekhi ye-Logistics noma bathole amakhuphoni omkhiqizo;
• Izinto ezinobungane bemvelo

Amabhokisi we-Mailer namabhokisi okuthumela akuzona izinqumo eziphikisanayo, kepha amathuluzi wamabhizinisi ukuze alungiswe ngamandla ngokuya ngezimpawu zomkhiqizo, ukuma komkhiqizo nezidingo ze-vority chain. Uma ukuphishekela ukwahlukana komkhiqizo kanye nokuhamba okungasindi, ibhokisi leposi "libe ngumuntu ophethe inani"; Uma ugxile ekuvikelweni nasekulawulweni kwezindleko, ibhokisi lokuthumela "ukukhetha okusebenzayo".