Njengomthwali oyisisekelo wokupakisha okuphezulu, amabhokisi aqinile ayaqhubeka nokwakha inani elihlukanisiwe lemikhiqizo ngenxa yesakhiwo sabo esiqinile kanye nokuthungwa okunethezeka. Le ndatshana izohlaziya ngokuhlelekile ukuthi lolu hlobo lokupakisha lunikeza khona imakethe kanokusho kusuka kubukhulu bencazelo eyisisekelo, ukuqhathanisa nezinhlobo, izimo zohlelo lokusebenza namasu okuthenga kanye namasu okuthenga.
1. Ayini amabhokisi aqinile?
Amabhokisi aqinile enziwe nge-36-120 LB. Amakhadibhodi aminyene, ambozwe ngephepha lokuhlobisa eliphrintiwe, isikhumba noma indwangu yokwenza isakhiwo esiqinile esingenakugoqwa. Izinzuzo zayo ezibalulekile ziboniswa ku:
- Ukuvikelwa: I-High-Density Cardboard ihlinzeka ngokusekelwa ngokomzimba futhi inciphise ukulahleka kokuthumela, ikakhulukazi izinto ezibuthakathaka njengezinhlobo zobucwebe kanye nokunemba kwe-elekthronikhi.
- Umqondo we-premium: Ukuletha ama-aesthetics aqothulwe ngobuchwepheshe ngokusebenzisa isitembu se-foil, embonisa, ama-63% abathengi akholelwa ukuthi anamathonya ngqo ukuthenga izinqumo (Ukufaka Ukugaya, 2024).
- Ukuphindaphindeka: Ama-45% abathengi azogcina ukugcinwa kwebhokisi eliqinile, adala ukuvezwa komkhiqizo wesikhathi eside.
Ngokuya ngesakhiwo sezindleko, ibhokisi eliqinile alidingi ukuhlanganiswa ngokuhamba kwesikhathi (i-carton esongelayo idinga ukuhlanganiswa ngesandla), futhi izindleko zokubumba ze-oda ezifushane (izingcezu ezingaphezu kuka-5,000) ziphansi kwe-30% yemikhiqizo ephakeme ephakeme.
2. Qhathanisa amabhokisi aqinile vs amabhokisi agoqa amabhokisi vs amabhokisi ahlanganisiwe
Amabhokisi aqinile | Kugoqwe amabhokisi e-carton | Amabhokisi ahlanganisiwe | |
Setha | Akekho uma ungakwazi ukugoba | -Dingeka | -Dingeka |
Turdiness | -Phezulu | -Ehlile | -Phezulu |
Ukuphepha Komkhiqizo | -Phezulu | Phezulu ngosizo lokufakwa | -Phezulu
|
Khokhisa | Ngokuvamile ephezulu | Kuya ngokuphrinta nokuqeda | Kuya ngokuphrinta nokuqeda
|
Dlulisa | Ngokuvamile ephezulu | Kuya ngokuphrinta nokuqeda | Kuya ngokuphrinta nokuqeda |
-Hlungeziwe | Yebo | Imvamisa cha | Yebo |
3. Izinhlobo ezahlukahlukene zamabhokisi aqinile
Qeda okuyingxenye: ukukhetha okusebenzayo okusebenzayo
Ukugcina ingxenye yesisekelo sekhadibhodi esiveziwe (njengangaphakathi noma imiphetho), ungqimba lwangaphandle luhlotshiswe ngephepha eliphrintiwe noma ngendwangu ukuze kufinyelelwe ibhalansi phakathi kwezindleko nokuthungwa:
- Inzuzo yezindleko: Ukuncishiswa kwama-20% -40% ekusetshenzisweni kwezinto ezibonakalayo, ezilungele izigaba ezinesabelomali esilinganiselwe kepha kudingeka zibonise umuzwa wokuklama, njengezesekeli zedijithali, ubuhle bedijithali.
- Izici ezibonakalayo: Ukufakwa kwephepha le-Kraft Kraft kungadala "isitayela sezimboni" kanye "nomuzwa wemvelo", futhi ungqimba oluphrintiwe lwangempela lwakha umehluko wezinto ezibonakalayo, okufanelana nethoni ye-niche brand.
- Isibonelo esijwayelekile: I-headset brand isebenzisa iphepha elinyathelisiwe elinyathelisiwe + eliyisisekelo se-coardboard side bumper, ngaphandle kokunciphisa izindleko, kodwa futhi kuqinisa umuzwa womkhiqizo wezobuchwepheshe ngokuhluka ngombala.
Qeda Okugcwele: Isipiliyoni sokukhohlisa sokugcina
Ingaphakathi nangaphandle lisongwe ngokugcwele ngezinto zokwakha okuphezulu, futhi inqubo ihlanganisa isitembu esishisayo, ukuthumela okushisayo, ukuphrinta i-UV, njll., Okuklanyelwe ngokukhethekile imikhiqizo ephezulu yokunethezeka:
Inhlanganisela yezandla:
- Isendlalelo sangaphandle: I-Silk Fabric + Silver Hot Stamping Brand Logo
- I-Linting: Floung Foam + Laser Engraved Slots
- Isakhiwo: I-Magnetic Flap + Ukuvula Okufihliwe Nezitimela Zokuvala
Izimo Zokusebenza: Amawashi obucwebe (njengama-mechanical watch wesipho amabhokisi), amakha aphezulu, ama-adition anqunyelwe ama-adition collective, inqubo yokuvula ingakhiwa ngezinto zokuxhumana zemithombo yezokuxhumana.
4. Yiziphi izitayela ezejwayelekile zamabhokisi aqinile?
Ibhokisi le-Magnetic Class
UMagnets owakhelwe ngaphakathi - Umhlaba owakhiwe kabusha uqaphela ukuvalwa okuzenzakalelayo, kanye "nokuchofoza okuthi" umsindo lapho kuvulwa kwakha amafomu nge-Auditory Memory Point Point. Iphuzu Lokhiye Lobuchwepheshe:
- Idizayini yokuthwala umthwalo we-magnet (imvamisa i-5-10n Suction Force) iqinisekisa ukungabi nakuvulwa ngengozi ngesikhathi sokuhamba;
- Ingabhangqwa ngesiponji se-cushioning sezinto ezintekenteke (e.g. ubucwebe be-crystal);
- Izimo ezisebenzayo: Amasethi wokunakekelwa kwesikhumba okuphezulu, amabhokisi wekhadi lesipho.
Ibhokisi lokugoqa
Ingathathwa ngokuthatheka kubukhulu obungu-2-3cm lapho ingasebenzi, yehlisa ivolumu yokuhamba ngama-70%, ikakhulukazi alungele izimo ze-e-commerce:
- Ukusebenza kahle okungapheli: Kuhlanganiswe ngemizuzwana emi-5, akukho mathuluzi adingekayo;
- Ukulondolozwa Kwezindleko: Ngokuthengiswa konyaka kwezingcezu eziyi-100,000, izindleko zezinto ezifakiwe zingancishiswa yi-250,000 RMB;
- Ukuthuthukisa ukuqondiswa: Ukungeza ukwakheka kazibuthe, kucatshangelwa lula ukusonga nokuqina kokuvalwa.
Ibhokisi lesitayela sebhuki
Isakhiwo esivulekwe eceleni silingisa okunengqondo kwencwadi ephenya, futhi amakhasi angaphakathi angafakwa ngezindaba zomkhiqizo, imifanekiso yenqubo yomkhiqizo nokunye okuqukethwe:
- Ukukhethwa kwezinto ezibonakalayo: Isembozo sifakwa ngesikhumba sokulingisa, futhi amakhasi angaphakathi aphrintiwe ephepheni lobuciko;
- Idizayini exhumana: ikhadi elakhelwe ngaphakathi, ikhodi ye-QR Code oxhumanisa imibhalo yomkhiqizo;
- Izicelo ezejwayelekile: I-Whisky Box, i-Designer Clothing Brand Brand Packing.
Ibhokisi lewindows esobala
Kuvulwa iwindi le-Peet Transparent emzimbeni webhokisi, ingxenye ngokuvamile i-15% -30% yendawo engaphezulu, amaphuzu okuqamba:
- Ukwakheka kwewindows: umjikelezo (othambile), okhethwe (owenziwe umuntu), unxande (universal);
- Ukwelashwa Emphetho: Ukugoqa okushisayo okushisayo ukuthuthukisa ubunyono, noma ukusikeka okumangele ukuthuthukisa inzalo;
- Izigaba ezisebenzayo: Ubuhle Bangles (E.G. Lipstick), Ukudla (E.G. Macaroon Box Box).
5. Izinzuzo zokusebenzisa amabhokisi aqinile
(1) Umbono wabathengi: ukuthuthuka kusuka ekusebenzeni kwemizwelo
- Isidingo Esiyisisekelo
- Isipiliyoni Esithuthukile: Idizayini evulekile evulekile (E.G., I-Magnetic Clasp, indandatho) ukuthuthukisa lula ukusetshenziswa;
- Ukuvuselelwa ngokomzwelo: 75% wabantu abathengi be-j th bazimisele ukukhokha imali ekhokhwayo ye- "ackagical eyenzelwe" futhi bazokwabelana ngenkuthalo amavidiyo angavulwanga kumapulatifomu ezokuxhumana.
(2) Umbono womkhiqizo: Ukuthuthukiswa kwenani ngaphesheya kweketanga
- Ukumaketha amandla: Ukupakishwa kuyindlela ephakathi nendawo ethwala izinto zomkhiqizo (e.g. Izinto ezinobungane ze-Eco-friendly ukuhambisa ukuzinza);
- Ukusebenza kahle kwezindleko
- Isiqinisekiso sokuthobelana
6. Ungayikhetha kanjani ibhokisi eliqinile lomkhiqizo wakho
(1) Imodeli yokulinganisa umkhiqizo ezintathu
- Izakhiwo Ezibonakalayo
Isisindo: ≤200G: I-Cardboard ye-Single-ungqimba;
200-500g: I-Double-Laler Cardboard + Isakhiwo sezinyosi;
≥500g: Kunconywa ukusebenzisa ngenhlanganisela yebhokisi langaphandle elihlanganisiwe.
Ukulimazeka: Izinsimbi zokunemba zidinga ukufakwa ku-EPE Pearl Cotton, kunconyelwa imikhiqizo yengilazi entekenteke ekusetshenzisweni kwegama elithi "Izulu Nomhlaba Usembozo".
- Uphawu lomkhiqizo
Izinhlobo zokunethezeka: Okubaluleke kakhulu kunikezwe uhlobo oluphelele lokuhlobisa + ubuhlakani bensimbi obuyigugu (isb. Rose stanting);
Imikhiqizo emisha yabathengi: Ingxenye ehlotshiswe ngokwengxenye + eyenziwe ngezifiso (e.g. Umbala we-gradient, iphethini yomfanekiso).
- Izidingo Zesimo
I-Offline Retail: Bheka-ngokusebenzisa ukwakheka kwewindows ukuthuthukisa ukukhanga kweShelf;
I-E-Commerce Online: Isakhiwo esigoqekayo ukunciphisa izindleko zokulahla.
(2) Izinkomba ezinhlanu ezibalulekile zokuhlola umphakeli
- Inqubo yenqubo: dinga amasampula angaphezu kuka-3 angokomzimba ezinqubo ezahlukahlukene (e.g. Isitembu esishisayo, embossing, UV) ukuqhathanisa umehluko wombala.
- Ukuguquguquka kwamakhono okukhiqiza: Qinisekisa ukuthi ama-oda amancane (ama-E.G. 1 000) ayasekelwa nokuthi isikhathi sokulethwa silawulwa kungakapheli izinsuku eziyi-15.
- Iziqu zemvelo: hlola i-FSC, i-ISO 14001 nezinye izitifiketi, futhi ibuze ngamaphesenti wokuphinda usebenzise kabusha kwama-trimmings (inani elifanele ≥85%).
- Isakhiwo sendawo: Khetha amafektri kungakapheli amakhilomitha angama-500 ukusuka ezindaweni ezigcinwe ezinkulu, futhi izinga lokuhamba kwezokuhamba lingancishiswa libe ngaphansi kuka-0.3%.
- Ikhono lokusungula: Hlola ukuthi ngabe kunezakhiwo ezinelungelo lobunikazi (njengomklamo wokuvula wengane) noma amacala amasha okufaka izinto ezibonakalayo.
7. AI-PPLICATIC yamabhokisi aqinile
- Umkhakha Wokubuka Ubucwebe: I-Italian Watch Brand isebenzisa amabhokisi aqinile ahlotshiswe ngokugcwele afakwe ku-3D aphrintiwe ama-grooves ukunciphisa izinga lokuhambisa kusuka ku-1,2% kuya ku-0,1% anciphise izikhalazo zamakhasimende ngo-87%.
- I-Electronics: Imodeli ye-Flagship yefoni yasekhaya esebenzisa ibhokisi lesitayela sezincwadi ngekhadi lephepha le-laser-anqotshwe ama-motherboard, elifundwa izikhathi ezingaphezu kwezigidi ezingama-50 kwimidiya yezenhlalo futhi yaqinisa ukuthengisa kwangaphambili ngo-40%.
- Imboni yokudla: Umkhiqizo we-chocolate ophakeme owethulwe ukubona-iwindi + i-magnetic buckle design, futhi ividiyo evulwe ibhokisi lebhokisi idlalwe amahlandla ayizigidi ezingama-2.3 ku-tiktok, ukushayela okungaxhunyiwe ku-25%.
Ibhokisi eliqinile selidlule isikhathi eside lidlula imfanelo eyisisekelo "yesitsha" ukuze ibe yisandiso sokulandisa komkhiqizo kanye nephuzu lokuqala lokuhlangenwe nakho kwabathengi. Emakethe kanokusho, inqubo yayo eyinkimbinkimbi kanye nokuklama okusha kuthinta ngqo isikhala se-premium yomkhiqizo; Ensimini entsha yabathengi, ukwakheka okuhlelekile kwesakhiwo nezimfanelo zemvelo sekuyiphuzu lokwehlukanisa kanye nokuncintisana. Kwamabhizinisi, ukukhetha amabhokisi aqinile akusona nje isinqumo sokupakisha, kepha futhi nokutshalwa kwemali okuyikho ku-Brand Positioning, ubudlelwano bomsebenzisi kanye nentuthuko esimeme.
Ingabe usukulungele ukuklama ibhokisi eliqinile eliqinile lomkhiqizo wakho ngeShanghai Yucai? Xhumana nethimba lethu lokuklama ngokwakha amahhala.
Isikhathi sePosi: Meyi-16-2025